Angie’s Checklist has a brand new identify: Angi
NEW YORK — Angie’s Checklist has a brand new identify: Angi.
The corporate mentioned Wednesday that it modified its identify to higher replicate what it does now. Based in 1995 as a web based listing to analysis and price native plumbers and different residence contractors, it has advanced right into a website the place customers can ebook, schedule and pay somebody to unclog a bathroom or mount a TV to the wall.
“At its core, we’re not a listing,” mentioned Oisin Hanrahan, who was named CEO of the web site’s dad or mum firm final month.
Hanrahan mentioned the corporate went with Angi, as an alternative of Angie, as a result of it was a singular identify nobody else was utilizing,
On Wednesday, the web site’s URL went from AngiesList.com to Angi.com. The app mirrored the change, too. And the brand has been redone, shedding its former inexperienced hue for a vibrant coral crimson.
Angie’s Checklist was named after Angie Hicks, who co-founded the location greater than 25-years in the past. Hicks, who continues to be a board member, mentioned in a ready assertion that it was time for a change.
“I’m very enthusiastic about this new period for Angi,” Hicks mentioned.
As a part of the revamp, the Denver-based dad or mum firm, ANGI Homeservices Inc., will even change its identify to Angi Inc. Its inventory image will stay unchanged as “ANGI.”